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Live Reel Production - Intensive Workshop




4 days

About the Course

Welcome to the Reels workshop! In this workshop, we'll spend 20% on theory and 80% on practice. Many creators offer great advice online, and you might already know most of it. But why aren't you applying it consistently? That's why our focus here is on execution, from branding to writing, recording, and editing.

Think of it as a full-week reels boot camp. Even though the sessions are short, you'll have homework before and after each class. Are you ready to take your growth seriously?

Day 1 - Research and defining your branding

Homework before class:

_complete a questionnaire I'll share with you. I'll use this info to provide personalized recommendations and tips based on your resources.

60-minute Online Class:

_creative process of content ideation

_authenticity and key visual aspects for branding

_explaining each concept of your homework

Homework after class:

_industry mapping

_audience research

_define your voice and purpose

_establish your branding toolkit

Day 2 - Ideas, scripting & pre-production

Homework before class:

_list ideas for content pillars

60-minute Online Class:

_feedback on content pillars

_live writing exercise: hooks, narrative, and call to action

(20-minute break for finishing writing and/or personalized questions)

60-minute Online Class:

_live visual script writing exercise

_define resources, tools, and spaces for video production

Homework after class:

_write and pre-produce 3 more scripts

Day 3 - Recording

Homework before class:

_record 1 practice video for feedback

60-minute Online Class:

_live feedback on your practice video

_tips on composition, lighting, and sound

_extras: B-roll, street interview, and speech delivery tips

_address any technical issues

Homework after class:

_record all scripted videos

Day 4 - Edit and publish

Homework before class:

_review the pre-recorded video where I edit a basic reel using CapCut web tools

_edit your videos

60-minute Online Class:

_live feedback on your final edit

_workflow improvement for storage and content repurposing

_list of organic actions to improve your publishing results

_schedule next round of reels

All you need is:

A computer and a phone. Sound and lighting would be ideal too.

During the workshop, I'll also share recommendations on equipment to enhance your content production, whether using a mobile device or professional equipment.

The workshop will be conducted in Spanish or English on-demand.

Important note:

No refunds or exchanges accepted. All sales are final. Please respect the terms and do not share/change/sell these digital products.

Your Instructor


She's been doing reels since the early Vine days. With a long career in advertising and media content production for brands like Shopify, 3M, Mercantil Seguros, Lipton, Aldi & more. Learn the basics of branding, planning, storytelling, and sustainable workflows.

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